2C Media
2C Media is an Alberta based digital media production agency that creates scroll-stopping, story based content for ambitious brands. Working with brands in a wide variety of industries, one constant thread connects those they work with: the courage to stand out.
I worked with the founders to refresh and refocus their brand identity and voice and help them hone in who they really are. Their identity is rooted in the words: dependable, adventurous, cutting edge, best-in-class, cheeky, and bold. The inspiration for the visual brand is: “Swiss with grit”. Inspired by Swiss design’s bold, clean typography and geometric lines with a slight twist to make it a bit more humanized, personable, fun, and authentic.
Scope
Brand discovery & exercises
Visual identity system
Brand guidelines
Messaging
Layout applications
