Just Breathe for Kids
Just Breathe is a space–online or in person–for children to come together to learn, grow, and be themselves in a safe environment. It works to empower kids to understand they are enough exactly as they are and encourages growth, curiosity, and wonder.
Just Breathe is so much more than kids yoga, and the founder, Jamie, needed help portraying that message both visually and in messaging. The Just Breathe branding is rooted in the words: trusted, approachable, imaginative, calm, and connection. It’s playful but not in an overly childish way. It says whether we are in studio or online, the Just Breathe brand encompasses a a safe, inclusive space for everybody and every body and a reminder of the courage it takes to be a kid. Just Breathe allows kids to feel encouraged to be themselves and know that they are enough exactly as they are.
Scope
Brand discovery & exercises
Visual identity system
Brand guidelines & messaging
Custom creative elements
Social media templates
Print media templates
Photography guide
Social media aesthetic & tone
Ongoing social media/brand management
