Pronto
Pronto is a new content creation service for direct to consumer e-commerce brands. They produce high-quality, affordable content with rapid turnaround time, creating an effortless experience for any business, anywhere.
I was brought on to establish the branding and voice for this new business. Pronto’s branding is rooted in the words: approachable, best-in-class, playful, dependable, vibrant, and effortless. It’s inspired by fresh lines, clean typography, and bold colours. It speaks to forward and upward movement, relating to the way Pronto uplifts brands by providing convenient, high quality content creation. Onward and upward!
Scope
Brand discovery & exercises
Visual identity system
Brand guidelines & messaging
Custom icons & creative elements
Layout applications
