River Flow Yoga & Wellness
River Flow Yoga & Wellness empowers the people of Columbus, Georgia to transform, heal, build community, and evolve their practice, by creating a safe and sacred space.
River Flow’s founder, Alee, brought me on to evolve the brand for where they were headed. With a new space opening up near the river in Columbus, it was the perfect time to refresh the brand. The River Flow brand is rooted in the words: raw, intuitive, open-minded, and wise. It speaks to growth and healing, reclaiming our journeys and our truths. It holds contrast of light and dark–the core of being human. All these elements come together to create a brand that gives the audience a deep sense of urgency to be part of something bigger.
Scope
Brand discovery & exercises
Visual identity system
Brand guidelines & messaging
Custom illustrations
Social media templates
Print media templates
Photography guide
Social media aesthetic & tone
Custom apparel graphics
